Case Study: Humane Society of London & Middlesex raises $792,100 with tbk Creative

Humane Society of London & Middlesex raises $792,100 in 35 weeks with tbk Creative

The Humane Society of London & Middlesex, an animal shelter relying solely on donations, needed to significantly increase its fundraising efforts. tbk Creative partnered with lottery consultant LMR to digitize the charity's traditional "Catch the Ace" card game into an interactive online experience to meet this challenge.

tbk Creative developed a custom WordPress website with an integrated WooCommerce ticket purchasing system. The solution featured a responsive digital game board, multiple formats for explaining the rules, and strict compliance with gaming and accessibility protocols. This campaign, deployed by tbk, ran for 35 weeks and successfully raised $792,100, with half of the net proceeds going to support the shelter's operations.

Humane Society of London & Middlesex