Case Study: Harrison Pensa modernizes its brand identity with tbk Creative

Harrison Pensa modernizes its brand after 17 years with tbk Creative

Harrison Pensa, a full-service law firm, required a powerful new visual brand identity to modernize its established presence while upholding its well-earned reputation. The firm engaged vendor tbk Creative for a comprehensive rebranding exercise that included branding, logo creation, and strategy.

tbk Creative developed a new visual identity for Harrison Pensa, which included a custom wordmark logo, sub-logos for various practice areas, and complementary brand elements. The solution extended to branded stationery, new office signage, and a prominent display at the Budweiser Gardens sports venue to build community awareness. The result was a modernized brand that successfully conveyed the firm's confidence and experience, with the new logo and identity receiving unanimous support from all stakeholders.

Harrison Pensa