Case Study: Anchem achieves a more competitive brand identity with tbk Creative

Anchem launches a new identity in 2017 with tbk Creative

Anchem, a family-owned chemical manufacturing and supply company, faced the challenge of competing with larger multinational brands. To enhance its global competitiveness, the company partnered with tbk Creative for a comprehensive rebranding initiative that included brand strategy and logo creation.

tbk Creative developed and launched a new brand identity for Anchem in 2017, which was applied across various assets including vehicles and trade show collateral. This new branding emphasized Anchem's strengths as an agile and customer-service focused company, successfully rolling out across Ontario.

Anchem