Case Study: UK Government achieves seamless 500+ delegate trade mission with TBA plc

UK Government convenes 500+ VIP delegates with TBA plc in Los Angeles

The UK Government sought to create its largest-ever trade mission to the United States, a five-day programme in Los Angeles designed to make a major commercial statement. The challenge for vendor TBA plc was to produce an inspiring, seamless, large-scale event across multiple venues that would deliver real commercial outcomes and reflect the prestige of the UK's trading relationship with the US.

TBA plc's solution centered on creating a unique, immersive experience that facilitated valuable connections between sessions. The vendor delivered a complex multi-venue production, a full partner activation programme for over 20 brands, and flawless VIP logistics for 500+ delegates. The results included significant praise from attendees, a seamless guest experience, and the successful convening of senior leaders from business, government, technology, and the creative industries.

UK Government