Case Study: M&S boosts British food provenance engagement with TBA plc

M&S drives £98,000 revenue at Royal Highland Show with TBA plc

TBA plc partnered with M&S to design and deliver a consistent, premium retail food experience across three major UK agricultural shows. The challenge was to highlight British farming and M&S’s dedication to food quality and provenance while engaging diverse audiences, from consumers to farmers.

The solution implemented by TBA was a bespoke stand design featuring interactive digital elements and live demonstrations. This activation successfully engaged over 85,000 visitors and drove significant sales growth, with revenue increases of 24% at one show and 6-8% at the others, effectively elevating M&S's market presence.

M&S