Case Study: Dr. Martens boosts internal launch engagement with TBA plc

Dr. Martens delivers 7 internal launches with TBA plc

TBA plc partnered with Dr. Martens to address the challenge of launching its Autumn/Winter 2024 collection to its global staff. The customer needed to create a compelling and memorable brand experience that would engage its teams across London and international markets, uniting them and building excitement for the new product season.

The solution implemented by TBA plc was an experiential marketing event held at Woolwich Works. They created a dynamic environment that blended Dr. Martens' heritage with contemporary trends, featuring interactive product showcases and regional team updates. This approach resulted in a highly successful event, scoring 4.37 out of 5, with 92% of attendees agreeing they received all the necessary information. The project further cemented a five-plus year relationship that has seen TBA plc deliver seven successful launches for the brand.

Dr. Martens