Case Study: Acura achieves a high-volume, photorealistic vehicle launch with Taylor James Ltd

Acura launches 200 automotive assets with Taylor James Ltd

Acura required high-quality CGI assets at scale for the launch of its MY22 TLX and TLX Type-S models. The challenge was to produce over 200 shots of maximum realism, including exteriors, interiors, and details, to meet the standards of a complete vehicle launch. Taylor James Ltd was selected to deliver this work, utilizing its proprietary hydraGenTM technology.

Taylor James Ltd implemented a solution that combined on-location HDR capture with its automated production pipeline. The vendor's artists worked remotely with the agency team to determine optimal angles and lensing for each shot. The result was the successful delivery of all 200+ assets, including exterior and interior majors, detail shots, and wheel options, all achieved to the highest standard of realism for the launch.

Acura