Case Study: a research university and academic medical center streamlines promo procurement with Taylor Corporation

University’s Promo Procurement expands campus ordering for 50th anniversary with Taylor Corporation

Taylor Corporation helped a university's promo procurement department overcome its fragmented process for sourcing promotional marketing products. The challenge was that the educational and healthcare teams lacked a simple, centralized method for ordering branded materials.

The solution implemented by Taylor was a custom online storefront that consolidated multiple vendors into a single e-commerce solution. Taylor provided end-to-end services, assisting with rebranding, creating merchandise, and even building a special store for a 50th anniversary event. This transformed the university's promotional strategy, resulting in greater brand control, increased brand awareness, and simplified ordering for employees and students across campus.