Case Study: Nike® Well Collective solves textured wall graphics challenges with Taylor Corporation and 3M®

Nike® Well Collective solves textured wall graphics with Taylor and 3M® in repeatable installs across all climates

Nike® Well Collective faced a significant industry challenge: applying durable vinyl graphics to the textured walls of their facilities, which were made from insulated concrete forms (ICFs). This textured surface had previously made such branding applications impossible. The vendor, Taylor Corporation, was challenged to find a solution to make the graphics adhere reliably.

Taylor Corporation collaborated with 3M® to field-test various installation methods on ICF panels until they developed a reliable, repeatable process that performed in all climates. This solution delighted the customer and successfully solved the long-standing problem, creating new branding possibilities for their facilities. The vendor's work provided Nike with a dependable method for applying graphics to this difficult surface.

Nike® Well Collective