Case Study: a Florida moving company achieves 7.2x ROI with Taylor Corporation’s Mover 2.0 targeting program

Moving Company in Florida achieves 7.2x ROI in 3 weeks with Taylor Corporation

The marketing director of a moving company in Florida faced the challenge of applying successful marketing strategies from a previous industry to the unique moving and storage sector. He contacted Taylor Corporation to see if their proprietary Mover 2.0 data, which had worked well for a furniture retailer, could be adapted to generate new mover leads for his company.

Taylor Corporation devised a multichannel strategy using their Mover 2.0 data to identify and target verified pre-movers with direct mail postcards and a series of digital ads. This solution generated a 7.2x return on investment within three weeks and increased the average value of a moving contract by 16%. The successful results for the moving company also led to a referral for Taylor Corporation.