Case Study: a movie ticketing service boosts holiday gift card sales with Taylor Corporation

Movie Ticketing Service generates over $2 million in gift card revenue with Taylor Corporation

The customer, a movie ticketing service, needed to boost holiday gift card sales through a co-branded promotion with a major Hollywood film but faced an extremely short timeline. The vendor, Taylor Corporation, provided a comprehensive gift card fulfillment and consumer packaging solution to meet this challenge.

Taylor Corporation developed and manufactured three distinct gift card package options on a good/better/best model, including custom gift boxes. They produced 20,000 total units, enabling the campaign to launch within three weeks. The program was highly successful, generating over $2 million in revenue and achieving a sell-through rate greater than 90% within the first 60 days.