Case Study: Minnesota Timberwolves achieve fan buzz with Taylor Corporation’s custom beach towel

Minnesota Timberwolves deliver 15,000 custom beach towels with Taylor Corporation

The Minnesota Timberwolves NBA team faced a challenge when a proposed promotional giveaway of an oversized beach towel was jeopardized by a competitor's high pricing for their "10,000 Lakes" themed event.

Taylor Corporation utilized its global sourcing relationships to provide a solution, delivering 15,000 high-quality, custom-printed cotton velour towels at a lower total cost. The vendor's product became a major marketing success, creating significant social media buzz and fan engagement, hailed as one of the biggest promotional successes in Minnesota sports.

Minnesota Timberwolves