Case Study: Lane Bryant sparks influencer buzz with Taylor Corporation custom packaging

Lane Bryant celebrates 120 years with Taylor Corporation custom packaging

Taylor Corporation assisted clothing retailer Lane Bryant with a special packaging challenge for their 120th-anniversary celebration. The customer wanted a commemorative solution to support its #GiftedbyLaneBryant influencer campaign.

The solution was a custom folding carton created by Taylor. These boxes were used to send curated outfits to fashion influencers, sparking significant unboxing buzz and excitement across social media nationwide. The Lane Bryant manager noted their satisfaction with the campaign run by Taylor.

Lane Bryant