Taylor Corporation
52 Case Studies
A Taylor Corporation Case Study
Independent Living Systems (ILS), a provider of in-home healthcare and nutrition services, faced the challenge of needing greater brand awareness at a special needs trade show. They required a welcoming, inclusive booth environment and turned to vendor Taylor Corporation and its Taylor Healthcare division for a comprehensive trade show strategy and execution.
The solution involved Taylor Healthcare creating multiple custom booths, including a "Discovery Hub" for children, with inclusive features like wheelchair-accessible tables and sensory-friendly promotional items. Taylor managed the entire process from design to storage. As a result, ILS successfully forged new relationships within the special needs community and was so delighted they asked Taylor Corporation to replicate the experience at future events, significantly enhancing their brand awareness.