Case Study: General Mills boosts cereal brand visibility with Taylor Corporation's lenticular labels

General Mills rolls out 1 million lenticular labels with Taylor Corporation

Taylor Corporation partnered with General Mills to address a significant marketing challenge. General Mills had converted its cereals to whole grain ingredients but needed a way to prominently communicate this change and capture consumer attention in a crowded retail environment.

The solution involved Taylor using its Impact FX lenticular printing technology to create animated, eye-catching labels for four major cereal brands. These labels were efficiently affixed to existing packaging. The results were successful, with Taylor meeting aggressive rollout timelines and General Mills achieving widespread brand exposure by affixing one million labels, all while keeping costs low by utilizing existing box designs.

General Mills