Case Study: BrandsMart USA boosts direct mail ROI with Taylor Corporation

BrandsMart USA raises direct mail ROI with Taylor Corporation

BrandsMart USA, a retailer of appliances and consumer electronics, wanted to grow its business by adopting a more strategic and data-centric approach to its direct mail marketing. They partnered with vendor Taylor Corporation to address this challenge using Taylor's Marketing Advantage Program (MAP).

Taylor implemented its MAP service to deliver deep segmentation and data science expertise. Using purchase intent data and sophisticated analytics, they raised the ROI on BrandsMart USA's direct mail programs. The results met and exceeded all goals, leaving the customer very pleased with the outcome from Taylor.

BrandsMart USA