Case Study: BHG Financial achieves higher direct mail ROI with Bolster, a Taylor company

BHG Financial cuts mailing costs by 42% with Taylor Corporation

BHG Financial faced rising interest rates and mailing costs that were challenging the ROI of their direct mail campaigns for small business loans. They engaged Taylor Corporation, specifically its Bolster service, to develop new, more cost-effective direct mail concepts.

The solution from Taylor Corporation involved innovative, creatively designed mail pieces that prioritized audience engagement and postal efficiency. This approach reduced the average cost per piece by over 42%, generated significant postage savings, and increased loan applications and funding, ultimately earning a Communicator Award for marketing effectiveness.

BHG Financial