Case Study: Best Buy reduces plastic waste with Taylor Corporation’s paper-based gift cards

Best Buy prevents 70+ tons of plastic waste with Taylor Corporation

Best Buy, a retail leader in sustainability, sought an eco-friendly alternative to its traditional plastic gift cards. Their existing recycling programs and recycled plastic trials had failed. The company enlisted Taylor Corporation to find an economical and sustainable solution using its gift card expertise.

Taylor Corporation leveraged its materials science knowledge to identify and rigorously test a durable, specially engineered paper substrate for the gift cards. The solution maintained high aesthetic and brand standards. The resulting paper-based cards were a market success, and in one year alone, Best Buy prevented over 70 tons of plastic from entering landfills, while significantly boosting its brand image for environmental consciousness.

Best Buy