Case Study: a major insurance company cuts calendar program costs with Taylor Corporation

a major insurance company streamlines 100,000 personalized calendars a year with Taylor Corporation

The customer, one of the nation's largest insurance companies, faced high costs with its existing program for creating and distributing personalized calendars to policyholders. The challenge was to maintain this popular marketing tool that featured both the agent's and policyholder's names while streamlining the process and reducing expenses. They engaged vendor Taylor Corporation to find a solution.

Taylor Corporation assumed responsibility for the entire calendar program, enhancing customization and fulfillment options while cutting costs. They curated exclusive annual photos, managed bulk or direct mailing, and produced durable, high-quality printed calendars. As a result, the program remains a key part of the insurance company's marketing mix five years later, with Taylor efficiently producing 100,000 personalized calendars annually and driving down the cost per impression.