Case Study: a luxury mattress retailer achieves 7.2x ROI with Taylor Corporation’s data-driven omnichannel marketing

a luxury mattress retailer drives 7.2x ROI in 90 days with Taylor Corporation

Taylor Corporation helped a luxury mattress retailer overcome its direct marketing challenges. The retailer was struggling with its strategy; past direct mail campaigns had been discontinued due to poor ROI, and repeated email blasts were alienating its affluent customer base despite driving some sales. The retailer sought a more sophisticated and precisely targeted approach to engage customers and deliver strong bottom-line results.

The solution implemented by Taylor was its proprietary Marketing Advantage Program (MAP), an omnichannel strategy that used mover and purchase intent data to target prospects. These prospects were reached via direct mail, digital display ads, and social media ads. The campaign became the retailer's top-performing marketing program, generating over $480,000 in sales within 90 days and achieving a 7.2x ROI.