Case Study: Underwear Expert achieves automated multi-state sales tax compliance with TaxJar

Underwear Expert upgrades to enterprise sales tax solution with TaxJar

Underwear Expert, a subscription-based men’s underwear curation company launched in 2015, uses proprietary technology to create a personalized customer experience. The business originally relied on basic sales tax tools for a few states, but after the 2018 Wayfair decision expanded economic nexus rules, the company faced much more complex multistate sales tax obligations and needed an enterprise-grade solution that would scale with growth.

They upgraded to TaxJar’s enterprise offering, gaining Address Validation, rooftop accuracy, human onboarding, 24/7 support, AutoFile and centralized reporting. The solution automated filings at the correct state frequencies, sped issue resolution with real people, reduced administrative burden for a lean team, and ensured consistent multistate compliance while saving time and resources.

Underwear Expert

Michael Kleinmann

Founder