Case Study: Uncommon Goods achieves automated multi-state sales tax filing and saves weeks of finance time with TaxJar

Uncommon Goods Sells Unicorns, Chooses TaxJar

Uncommon Goods, an online marketplace founded in 1999 that sells curated handmade gifts (like its popular Elwood the Rainbow Unicorn mug), faced a sudden sales-tax compliance challenge after the 2018 South Dakota v. Wayfair ruling. As states established economic nexus thresholds, the retailer—previously collecting tax in only a few states—needed a scalable, cost-effective solution to calculate and remit sales tax across many jurisdictions.

Uncommon Goods implemented TaxJar’s modern API with clear documentation and guided onboarding, then adopted AutoFile to automate filings and remittances. The integration delivered rooftop-accurate tax calculations, reduced manual filing work, and saved the finance team several days to a week per month while enabling reliable monthly filings in 30–40+ states.

Uncommon Goods

Courtney Costello

Lead Product Manager