Case Study: Hammock Town achieves automated, hassle-free sales tax filing with TaxJar AutoFile

TaxJar AutoFile was a Game-Changer for Hammocktown

Hammock Town, founded by eCommerce entrepreneur Luiz Centenaro, is the world’s largest online hammock retailer, offering over 500 unique hammocks from its base in Florida. Though passionate about getting people outdoors, the team spent hours each quarter wrestling with Florida sales tax filings—manually copying data, waiting on hold with the Department of Revenue, and even being sent to collections for a missed return.

Implementing TaxJar’s Shopify Integration, Reporting and AutoFile took minutes and immediately automated their reporting and filing, eliminating the manual work and quarterly scramble. The result was reliable, on-time filings, no more time wasted on tax administration, and peace of mind that freed Hammock Town to focus on growing the business and serving customers.

Hammock Town

Luiz Centenaro

Founder