Case Study: 24-7 Taxi Line unites Edmonton taxis with a city-wide passenger app using Taxi Commander

24-7 Taxi Line - Customer Case Study

24-7 Taxi Line, an Edmonton taxi company led by general manager Gord Beatty, faced growing competition from Uber and the need to offer passengers a modern, app-based booking experience while staying within regulated transportation standards. To respond, the company partnered with Taxi Commander to help develop a city-wide passenger app for choosing the closest available cab or a preferred vehicle.

Using Taxi Commander’s dispatch and app technology, 24-7 Taxi Line strengthened its operations with GPS tracking, computerized dispatch, debit card payments, and centralized billing and driver cashiering. The solution helped the company and its partner taxi fleets present a more competitive, convenient service to riders, with Beatty citing a fleet base of roughly 1,300 to 1,400 taxis in Edmonton as a major advantage for the app rollout.

24-7 Taxi Line

Gord Beatty

General Manager