Case Study: UFM Underwear converts late-night shoppers with live chat from tawk.to

UFM Underwear keeps checkout staffed at 1am with tawk.to

UFM Underwear, a Florida-based maker of adjustable-pouch boxer briefs, needed to provide around-the-clock customer support to answer product questions and complete sales. With a small, lean team, the company could not hire dedicated support staff, leaving them unable to assist potential customers visiting their website during off-hours. They implemented live chat from the vendor tawk.to to solve this challenge.

The solution from tawk.to involved using their Hired Agents service to staff the live chat at all hours for $1 per hour. This provided customers with immediate, human assistance at any time, guiding them through product options and answering questions directly within the checkout flow. As a result, UFM Underwear was able to convert research sessions into completed purchases, even at 1 AM, without adding to their headcount or altering their lean operational structure.

UFM Underwear