Case Study: UFM Underwear provides 24/7 human support and boosts sales with tawk.to Hired Agents

This Company Engineered a Better Brief

UFM Underwear, a Jacksonville-based maker of adjustable-pouch men's underwear, wanted to give website visitors access to a real person around the clock without building an in-house support team. To stay lean while delivering that human touch, UFM turned to tawk.to and its Hired Agents service.

tawk.to provided 24x7 live chat agents at $1/hr, integrated on UFM's site so customers can get questions answered and complete purchases even at 1 AM. The tawk.to Hired Agent model let UFM add representatives without overhead, keep close customer feedback for product development, and ensure continuous support that directly enables late-night conversions.

UFM Underwear

John Polidan

Chief Executive Officer, Founder