Case Study: TM® Women achieves instant human connection and improved visitor engagement with tawk.to Live Chat

Making a difference with Transcendental Meditation

TM Women, a U.S. personal development organization offering Transcendental Meditation® courses for women, needed a simple way to connect website visitors with staff to answer questions, guide navigation, and foster human connection. To address this, they partnered with tawk.to and implemented tawk.to’s Live Chat to provide an instant, low-friction contact point for women exploring their programs.

Using tawk.to’s Live Chat, TM Women transformed one-way browsing into two-way conversations, allowing staff to see where visitors were on the site, respond in real time, and better guide people to relevant resources. The tawk.to solution humanized the visitor experience, enabled immediate connections and more meaningful engagement, and helped TM Women more effectively serve and grow their community.

TM Women

Louise Allison

Director