Case Study: EXKITE (luxury Italian fashion brand) achieves uniquely personal, story-driven customer connections with tawk.to profile pages

Luxury Italian brand takes unique approach to #CX

EXKITE, a luxury Italian up‑cycled sport fashion brand based in Sardinia, needed to stand out in a saturated online fashion market and deliver a customer experience as unique as its one‑of‑a‑kind Originals collection. While evaluating customer service tools, EXKITE chose tawk.to and its tawk.to profile pages as a cost‑effective, feature‑rich solution to get closer to customers and support online sales.

EXKITE embedded customizable tawk.to profile page URLs into each garment’s unique tag so buyers can connect directly with the professional kitesurfer who tested the prototype. By using tawk.to in this bespoke way, EXKITE created a highly personal post‑sale experience that increased customer trust, deepened engagement, and helped grow a loyal base of repeat customers and brand advocates.

EXKITE

Eirinn Skrede

Co-Founder / Stylist