Case Study: Mr. Cabinets rescues family business and boosts sales with tawk.to live chat

He rescued the family business with automation & communication

Mr. Cabinets is a family-owned custom kitchens and cabinetry business in Melbourne that faced a period of decline and an outdated, manual way of working. After Derek De Betta joined the business in 2009 he introduced automation and recognized the need to modernize customer communication, adopting tawk.to’s Live Chat to make it easier for prospects to ask about designs, materials and timelines.

Using tawk.to’s live messaging software, Mr. Cabinets made its team reachable via messaging instead of phone, providing 24/7 availability, faster responses, and better project communication. The tawk.to implementation boosted operational efficiency, improved project management and delivered a direct increase in sales, helping secure the business’s turnaround for future generations.

Mr. Cabinets

Derek De Betta

Managing Director