Case Study: Rack Room Shoes re-launches Jordan Brand with Tattoo Projects

Rack Room Shoes relaunches Jordan Brand across 500+ stores with Tattoo Projects

The customer Rack Room Shoes partnered with vendor Tattoo Projects to re-launch the Jordan Brand within their stores in 2025. Their challenge was to build excitement for this renewed partnership while authentically balancing the elite performance image of the Jordan Brand with Rack Room Shoes' family-friendly messaging.

Tattoo Projects developed a comprehensive campaign that included teaser ads, photography, and four commercials shot under challenging conditions. The solution successfully balanced both brands' identities and was approved on the first presentation. The campaign was executed across all 500+ Rack Room Shoes locations, with the videos driving strong engagement and the in-store execution standing out, resulting in a highly successful launch praised by the client.

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