Case Study: EchoPark Automotive drives social video success with Tattoo Projects

EchoPark Automotive drives social campaign with Tattoo Projects in 1 day

EchoPark Automotive, a company known for its competitive prices and top-rated used car buying experience, sought to produce a series of engaging social media videos featuring NASCAR legends on a very fast-turn production schedule. To meet this challenge, they partnered with Tattoo Projects for a comprehensive service that included strategy, creative development, social media, and video production.

Tattoo Projects assembled a custom content crew and efficiently executed a one-day shoot, producing over six videos and four radio spots while meeting all deadlines and technical specifications. The resulting mockumentary-style campaign, featuring Michael Waltrip and Kyle Petty, successfully ran across all of the client's social channels and drove traffic to a promotional website. Tattoo Projects earned the client's trust by working seamlessly with their in-house team to deliver engaging ads that moved the needle for the brand.

EchoPark Automotive