Case Study: Astro achieves 90% reduction in manual tagging with TCS AI-powered metadata automation

Astro cuts manual tagging effort by 90% with TCS

Astro, Malaysia’s leading media and broadcasting company, faced challenges with inefficient manual metadata generation and tagging for its digital content. This process slowed operations, limited scalability, and negatively impacted content personalization. To overcome this, Astro partnered with Tata Consultancy Services (TCS) to implement an AI-powered automation solution leveraging TCS AI VX Studio.

TCS implemented an agentic AI system powered by Amazon Bedrock and the NOVA multimodal model. This solution automated content classification, adapted to changing UI layouts, and incorporated human feedback for continuous learning. The transformation delivered a 90% reduction in manual effort and a fivefold increase in productivity for Astro. TCS's solution also led to higher operational efficiency and a projected 20% improvement in customer satisfaction.

Astro