Case Study: PGA European Tour achieves global digital fan engagement with Tata Communications

The Technology behind the PGA European TourTata Communications

PGA European Tour, which stages 47 events across 30 countries and already produces hundreds of hours of live content each year, needed a better way to engage global fans and deliver high-quality broadcasts from hard-to-reach golf courses. Its challenge was to move beyond traditional satellite-heavy distribution and create more digital, immersive content for viewers worldwide with the help of Tata Communications and its sports media network services.

Tata Communications implemented a hybrid connectivity approach, using its global fibre network alongside satellite to support reliable, lower-latency distribution of video and digital content. The result was more affordable delivery of high-quality media, stronger broadcaster and sponsor reach, and a path toward 4K HDTV, OTT, and app-based experiences; the partnership also gave PGA European Tour greater scale, consistency, and end-to-end assurance.

PGA European Tour

Michael Cole

Chief Technology Officer