Case Study: NDTV achieves faster, high-quality live news streaming worldwide with Tata Communications

Tata Communications Helps NDTV Stream Live News Around the Globe

NDTV, India’s largest news and infotainment network, needed a more scalable way to deliver high-quality live video online, especially during traffic spikes and major events. The company also wanted to add new channels quickly without investing in expensive new infrastructure. Tata Communications and its CDN service were brought in to help NDTV meet these growing streaming demands.

Tata Communications implemented a hosted CDN solution that improved video quality, supported rapid capacity expansion, and enabled live broadcasts to be streamed worldwide with less than five seconds of source-to-display delay. The platform handled a major election-day traffic surge without service degradation, reduced costs, and helped NDTV launch new business and subscription-based video offerings, creating new revenue opportunities.

NDTV