Case Study: HubSpot achieves record-setting virtual event production with Tata Communications

HubSpot reaches 60,000+ attendees with Tata Communications

The customer HubSpot faced the challenge of producing a professional, universally accessible, and impactful virtual event for tens of thousands of global participants. They engaged vendor Tata Communications and its MIMiC Cloud Video Services platform to handle the complex technical requirements and production logistics for their INBOUND enterprise event.

Tata Communications delivered a large-scale cloud-based production, utilizing 12 virtual control rooms to manage 115 sessions over three days featuring 160 global speakers. The solution successfully livestreamed hundreds of hours of content, enabling the event to reach over 60,000 attendees worldwide.

HubSpot