Case Study: a global short-video platform achieves lower latency and sustainable global scale with Tata Communications

Global Short-video Platform cuts Asia-US latency 15% with Tata Communications

A global short-video platform faced significant challenges scaling its infrastructure to support its two billion users. Its previous model, which relied on over 20 international suppliers and commercial CDNs, resulted in rising costs, high latency, and performance issues. To build a backbone designed for unprecedented global scale, the platform partnered with Tata Communications.

Tata Communications deployed a core global backbone and provided Tier-1 IP transit across 300+ global peerings. This solution consolidated the supplier ecosystem and enabled the platform to operate its own edge CDN. The results included a 15% latency improvement on critical Asia-US routes, 20-30% cost savings, and multi-terabit capacity scaling. Tata Communications also later integrated its Kaleyra Customer Interaction Suite to support user authentication and messaging.