Case Study: State Bank of India achieves omnichannel wealth management access for HNIs with Tata Communications InstaCC Global™

For State Bank of India, our Insta CC Global is helping India’s leading bank to better manage its contact centres worldwide

State Bank of India (SBI), India’s largest public sector bank, wanted to better serve high net-worth individuals with a more personalized wealth management experience. To support its SBI Exclusif initiative, SBI turned to Tata Communications and its cloud-based contact centre solution, InstaCC Global™, to provide anytime, anywhere access to relationship managers across secure digital channels.

Tata Communications implemented an omnichannel platform with video, voice, chat, co-browsing, mobile support, and secure transaction capabilities, integrated with SBI systems. The solution went live in just 90 days and helped SBI become the first omnichannel cloud contact centre in the Indian banking sector and the first Cisco Remote Expert Mobile video cloud contact centre in India; within the first month, SBI recruited 200 new wealth management customers.

State Bank of India

Shiv Kumar Bhasin

Chief Technology Officer