Case Study: Continental Scale achieves 80% less physical infrastructure with Tata Communications

Continental Scale cuts broadcast infrastructure 80% with Tata Communications

Continental Scale faced challenges managing a sprawling broadcast operation with five geographically distributed centers, hundreds of on-premise systems, and manual workflows. Tata Communications was engaged to help re-engineer this complex and inefficient infrastructure.

The solution implemented by Tata Communications involved creating a unified, software-defined contribution network aggregating feeds from over 1,000 sites and migrating processing to a cloud-based platform-as-a-service model, specifically their Edge Media Cloud. This transformation led to an 80% reduction in physical infrastructure, avoided $42 million in CAPEX, and achieved a 30% reduction in annual OPEX, while centralizing operations and supporting the customer's OTT ambitions.