Case Study: Cars24 achieves lower SMS costs and scalable customer communication with Tata Communications Kaleyra CPaaS

Cars24 cuts SMS costs up to 5x with Tata Communications

Tata Communications helped Cars24 overcome challenges with high SMS costs due to international routing, slow support from previous providers, and the need to scale growing messaging volumes across multiple markets. The customer implemented Tata Communications' Kaleyra CPaaS platform to address these issues.

The solution involved enabling local routing through sender ID registration and deploying the scalable Kaleyra CPaaS SMS platform. This resulted in an up to 5x reduction in messaging costs, allowed Cars24 to scale volumes to hundreds of thousands of messages monthly in the UAE and millions in Australia, and improved reliability and customer engagement. Tata Communications provided responsive support and a seamless integration.

Cars24