Case Study: Waitrose launches a top-selling Basque cheesecake 25% faster with Tastewise

Waitrose launches basque cheesecake 25% faster with Tastewise

Waitrose, a UK grocery retailer, faced the challenge of validating food trends and product ideas too slowly. Their innovation team relied on time-consuming manual research from scattered sources like social media, menus, and blogs, which made it difficult to get the evidence needed for faster, aligned decisions. To overcome this, they turned to Tastewise for its food intelligence platform.

By implementing Tastewise, Waitrose gained access to real-time consumer demand signals analyzed from recipes, menus, and social conversations. This provided the evidence needed for fast concept validation and internal alignment. As a result, Waitrose successfully launched a top-selling Basque cheesecake and cut their time from concept to shelf by 25% for product ranges.

Waitrose