Case Study: Violife achieves 50% foodservice conversion with Tastewise

Violife increases foodservice conversion to 50% with Tastewise

Violife, a plant-based food company, faced significant challenges in accelerating its foodservice growth. Their traditional sales methods, which relied on broad cold-calling, were inefficient and produced low conversion rates. The sales teams wasted time contacting operators unlikely to adopt their products and lacked a reliable way to prioritize qualified leads. To overcome this, they partnered with Tastewise to implement a data-driven solution for lead generation and operator targeting.

Using the Tastewise platform, Violife identified restaurants where plant-based demand was already visible through menu data and consumer conversations. This allowed them to build a targeted list of 4,000 qualified prospects and focus their outreach on operators already aligned with the category. As a result, Violife achieved a conversion rate of up to 50%, required 50% fewer sales touchpoints, and closed opportunities much faster than with their previous methods.

Violife