Case Study: TreeHouse grows pickle sales with Tastewise

Treehouse grows pickle sales opportunities by 25% with Tastewise

TreeHouse, a private-label and branded foods company, faced challenges in the crowded pickle category. Their traditional research methods were slow and missed emerging consumer behaviors, leaving their sales and innovation teams without strong, evidence-backed stories to drive demand. They turned to the vendor Tastewise and its food intelligence platform to find these insights.

Using Tastewise, TreeHouse analyzed real consumer demand signals and discovered a key pairing: fried fish sandwiches frequently appeared alongside pickles. This data-backed insight was transformed into a focused campaign platform used by sales, marketing, and innovation teams. The solution from Tastewise delivered significant results, including the discovery of one breakout pairing and a 25% increase in sales opportunities.

Treehouse