Case Study: Kraft Heinz scales content production with Tastewise

Kraft Heinz scales content production 10x per prompt with Tastewise

Kraft Heinz faced challenges in scaling its content production to meet the demands of its global brands and channels. Their process was slow, lacked consumer proof, and struggled to keep up with rapidly changing consumer behavior. To address this, they partnered with Tastewise to gain a faster, evidence-based path from insight to content creation.

Using Tastewise's food intelligence platform and AI agents, Kraft Heinz integrated consumer, recipe, and menu signals to generate content concepts and creative directions. The solution enabled them to create content six times faster and with more confidence. The results included a 22x stronger association with microwaved meals than the benchmark and a 19% year-over-year growth in menu items mentioning Heinz.

Kraft Heinz