Case Study: Givaudan accelerates customer-ready presentations with Tastewise

Givaudan delivers 162+ customer presentations 1 hour faster per presentation with Tastewise

Givaudan, a flavors and fragrances company, faced challenges in keeping pace with fast-moving consumer taste shifts. Their EMEA team relied on slow, manual research which made it difficult to gather real-time data and deliver locally relevant customer presentations. They partnered with Tastewise to gain access to faster insight workflows and real consumer demand signals.

Using the Tastewise platform and TasteGPT, the team could access real-time consumer demand signals across recipes, menus, and food conversations. This solution reduced research and prep time from days to minutes. Tastewise helped Givaudan deliver over 162 customer presentations, saving over an hour per deck, and one concept alone led to five follow-up customer visits, demonstrating how data-driven stories drive real business conversations.

Givaudan