Case Study: Campbell’s reduces team friction and accelerates execution with Tastewise

Campbell’s unifies 3 teams and cuts research delays with Tastewise

Campbell's, a major CPG food company, faced challenges with siloed teams and slow research cycles. Their research, marketing, and foodservice teams relied on separate tools, which caused delays in aligning on consumer insights and validating fast-moving food trends. To modernize their workflow, Campbell's partnered with vendor Tastewise and its food intelligence platform.

Using Tastewise's platform, Campbell's teams gained a unified view of real consumer demand signals from recipes, menus, and social conversations. This solution provided quick validation for ideas and revealed new marketing angles. The results included three teams operating from a single insight foundation, the elimination of waiting for research handoffs, and a significant acceleration in their ability to move from insight to execution.

Campbell’s