Case Study: Butterball achieves 20% menu growth with Tastewise

Butterball grows turkey menu items 20% YoY with Tastewise

Butterball, a poultry and foodservice company, faced the challenge of engaging larger national chain accounts with more than just product pitches. They lacked real-time visibility into consumer demand and menu trends, which made it difficult to have strategic, consultative conversations with operators. To address this, they turned to Tastewise's food intelligence platform.

By implementing Tastewise, Butterball gained access to real-time demand signals, menu analytics, and consumer insights. This allowed their sales team to shift to a consultative approach, backing their recommendations with data. As a result, Tastewise helped Butterball achieve a 20% year-over-year growth in turkey menu items and successfully expand into seven new national chain accounts.

Butterball