Case Study: Axcion achieves smarter selling inside Salesforce with Tastewise

Axcion turns Salesforce into a smarter selling engine with Tastewise, uncovering +246% growth signals

Axcion, a foodservice sales enablement company, faced challenges with low adoption of external data tools and inefficient sales preparation workflows. Their sales reps were burdened by switching between multiple systems, lacked visibility into real-time menu trends, and often ignored valuable insights because they were not easily accessible within their primary platform, Salesforce.

To solve this, Tastewise integrated its menu and trend intelligence directly into Salesforce, embedding insights directly into the CRM. This solution removed adoption barriers by eliminating extra logins and provided reps with a unified view of operator data, menu signals, and actionable talking points. As a result, Axcion saw a 246% increase in uncovered growth signals and enabled its sales team to prepare faster and have smarter selling conversations.

Axcion