Case Study: Multinational Snack Company Gains Valuable Customer Insights with Tasq.ai

An International Food and Beverage Giant Gains Valuable Customer Insights

A multinational snack company worked with Tasq.ai to better understand how consumers were using its products across specific geographies and demographics. The goal was to classify respondents by product usage patterns—Acquire, Retain, or Reclaim—while also collecting details such as gender, age, location, socioeconomic status, education, and marital status where possible.

Tasq.ai provided unlimited global reach, on-demand professional crowd workers, and decentralized human guidance to run the survey workflow at scale. The project targeted 1,000 people in Spain across 50 products, using quality controls such as trick questions and fake products to ensure accuracy, and quickly produced a high-quality dataset with valuable customer insights; for one snack product, results showed 60% purchased in the past 6 months, 27% purchased six months ago or more, and 13% had never purchased it.