Case Study: United Way of New York City boosts national awareness on racial health disparities with The TASC Group

United Way of New York City earns 100 million media impressions with The TASC Group

United Way of New York City (UWNYC), a long-time client of The TASC Group, faced the challenge of generating national media attention for its Choose Healthy Life Black Clergy Action Plan. The initiative aimed to address health disparities in the Black community through COVID-19 testing and vaccine awareness. UWNYC also sought to position its CEO as a thought leader on racial health disparities during the pandemic.

The TASC Group led strategic communications planning and crafted messaging for the initiative. Their efforts secured over 100 million media impressions in outlets like CNN and The New York Times, and resulted in a live-streamed CNN event featuring Dr. Anthony Fauci. The TASC Group's work successfully amplified the campaign's profile and empowered communities of color to participate in testing and vaccination programs.

United Way of New York City