National Memorial Foundation - Customer Case Study

The Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc., is a nonprofit organization dedicated to the creation of a memorial in honor of Dr. Martin Luther King Jr.’s legacy. TASC was hired by Tommy Hilfiger, Russell Simmons and the memorial to help manage a $5 million charity concert at Radio City Music Hall featuring artists such as Stevie Wonder, Aretha Franklin, Robin Thicke, Wyclef Jean, Kerry Washington, Garthe Brooks to name only a few. TASC managed the red carpet media, pre and post-media coverage and the fundraising operation.